Describe the four characteristics of services that marketers must consider when designing marketing programs. How do the

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Describe the four characteristics of services that marketers must consider when designing marketing programs. How do the services offered by a dentist differ from those offered by a drug store regarding these characteristics?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:38 AM

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Describe the four characteristics of services that marketers must consider when designing marketing programs. How do the

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The four special characteristics of services are intangibility inseparability variability and perish...View the full answer

Principles of Marketing

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