Describe the hierarchy-of-effects model in terms of how consumers are involved in the purchasing process. 2. Describe

Question:

Describe the hierarchy-of-effects model in terms of how consumers are involved in the purchasing process.
2. Describe how firms can use web site strategies to build strategic relationships with users.
3. Identify the role of customer relationship management in Internet marketing.
4. Prepare an Internet marketing plan.
5. Discuss the role of ethics and privacy in Internet marketing