Describe the most likely marketing channel structure for each of these consumer products: candy bars, Tupperware products,

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Describe the most likely marketing channel structure for each of these consumer products: candy bars, Tupperware products, nonfiction books, new automobiles, farmers market produce, and stereo equipment. Now construct alternative channels for these same products.
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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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