Describe the “new” marketing concept for entrepreneurs with the 4Cs.
Answer to relevant QuestionsWhat are the five steps in the marketing research process? Briefly describe each.What are some of the major environmental factors that affect pricing strategies? What are some of the major psychological factors that affect pricing? Identify and discuss three of each. 1. Will the information that Roberta is seeking be of value to her in competing in this market? Why or why not?2. How would your recommend Roberta put together her marketing research plan? What should be involved?3. How ...If an entrepreneur wants to use break-even analysis but has trouble assigning some costs as either fixed or variable, can break-even analysis still be used? Explain.Identify the benefits of a business plan (a) For an entrepreneur and (b) For financial sources.
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