Describe the situations that would lead to the use of the three different buying processes for a particular product—lightweight bumpers for a pickup truck.
Answer to relevant QuestionsWhy would an organizational buyer want to get competitive bids? What are some of the situations when competitive bidding can’t be used? Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system. A marketing manager is considering opportunities to export her firm’s current consumer products to several different countries. She is interested in getting secondary data that will help her narrow down choices to ...If a firm were interested in estimating the distribution of income in the state of California, how could it proceed? Be specific. In what types of stores would you expect to find (a) Convenience products, (b) Shopping products, (c) Specialty products, and (d) Unsought products?
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