Describe the steps that might be required in writing and producing a play. Compare these steps to the three steps for new-product development described in Section 3.2. Is there a correspondence?
Answer to relevant QuestionsWhy has there been an increase in product variety in our economy? Find examples of modular design of products in everyday life. What are the pros and cons of organizing a plant within-a-plant? An entrepreneur is planning to go into the food business. How would he or she decide whether to open a cafeteria, fast-food restaurant, or fine restaurant? What factors should be considered in this decision? What does it mean for a service firm to outsource some of its services?
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