Describe the Tell 'Em and KISS 'Em principles.

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Describe the "Tell 'Em" and "KISS 'Em" principles.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:15 AM

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Describe the Tell 'Em and KISS 'Em principles.

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The Tell Em principle is an important principle for effecti...View the full answer

Marketing Research An Applied Orientation

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