Describe the type of promotional message that would be most suitable for each of the following personality

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Describe the type of promotional message that would be most suitable for each of the following personality market segments and give an example of each:
(a) Highly dogmatic consumers,
(b) Inner-directed consumers,
(c) Consumers with high optimum stimulation levels,
(d) Consumers with a high need for cognition, and
(e) Consumers who are visualizers versus consumers who are verbalizers.
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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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