Describe the work of an entertainment publicist. Would you be interested in applying for the job of press coordinator that is given on page 482? Why or why not?
Answer to relevant QuestionsHow would you create publicity or “buzz” about a new play or musical performance?What is your assessment of incidents that damage the reputation of celebrities such as Reese Witherspoon or Taylor Swift? Does it require remedial public relations, or are the incidents trivial and blow over in a few days?Internet fund-raising play a crucial role in elections. Would you like to be a political fund-raiser? Why or why not?Dave Drobis of Ketchum identifies three key audiences to whom public relations personnel need to promote the benefits of globalization. What are they?Part of a company’s reputation depends on maintaining an ethical supply chain for its products. What should U.S. retailers do about the safety hazards of plants in Bangladesh?
Post your question