Describe three attitude-change strategies that could be suggested by the results of a study of consumer behavior

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Describe three attitude-change strategies that could be suggested by the results of a study of consumer behavior using multi-attribute attitude models. Provide examples of different advertising campaigns that have employed each of these strategies.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:40 AM

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Describe three attitude-change strategies that could be suggested by the results of a study of consumer behavior

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The MAAMs framework discussed in detail in this chapter suggests three basic s...View the full answer

Advertising and Integrated Brand Promotion

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