Describe what a focus group company facility looks like and how a focus group would take place in one.
Answer to relevant Questions1. Do you think focus groups were the appropriate research method in this case, given the research objectives? What other type(s) of research might provide useful data? 2. Evaluate the questions posed by the moderator in ...Is a telephone interview inappropriate for a survey that has as one of its objectives a complete listing of all possible advertising media a person was exposed to in the past week? Why or why not? What advantages do online surveys have over various types of self-administered surveys? What is the purpose of a questionnaire introduction, and what things should it accomplish? How does an interval scale differ from a ratio scale?
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