Describe what may be in the future for report writing, based on the perspectives shared by Chris Forbes in the opening vignette.
Answer to relevant QuestionsWhat is marketing? Explain the role of marketing research in the process of marketing management. 1. Should Nick Thomas use his own internal supplier, ZEN’s existing marketing research department, to answer his questions? Are there reasons why he should not use them? 2. If Nick decides to bring in an outside marketing ...What is an action standard? Should you use “Method” or “Methodology” to describe how the research was conducted? Why? Why do you think we included a discussion of ethics in preparing visuals? Can you illustrate how a visual could present data in an unethical fashion?
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