Describe why cluster analysis might be appropriate both before and after an MDS study.
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Before a study cluster analysis would be used to cluster respondents with respect ...View the full answer
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Neha Agrawal
I graduated in 2009 from a very reputed college in India, MNNIT Allahabad. I got placed in oracle and worked there for 3 years. Later, I realized that I didn't love it as much as I love teaching. I used to give private tuition to students and my fellow batchmates in college. Thus, after quitting Oracle, I joined SVM school where I taught students Mathematics and Physics.
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Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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