Describe your last two major and your last two minor purchases. What role did emotions or feelings

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Describe your last two major and your last two minor purchases. What role did emotions or feelings play? How did they differ? What evaluative criteria and decision rules did you use for each? Why?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:20 AM

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Describe your last two major and your last two minor purchases. What role did emotions or feelings

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In general the minor purchases will involve fewe...View the full answer

Consumer Behavior Building Marketing Strategy

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