Describe your main purchase motives and characteristics as a potential buyer of a folding bicycle. Identify and

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Describe your main purchase motives and characteristics as a potential buyer of a folding bicycle. Identify and analyse alternative products you would consider, beyond the Strida and Pashley TSR-Moulton.
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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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