Design a sales promotion campaign for your local animal shelter with the goal of increasing pet adoption.

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Design a sales promotion campaign for your local animal shelter with the goal of increasing pet adoption. Use at least three types of consumer promotions and explain the decisions regarding this campaign. (AACSB: Communication; Reflective Thinking)

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:18 AM

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Design a sales promotion campaign for your local animal shelter with the goal of increasing pet adoption.

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Consumer promotions include a wide range of tools x from samples coupons refunds and premiums and po...View the full answer

Principles of Marketing

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