Determine the appropriate sample design. Develop a sample design proposal for the Santa Fe Grill that addresses

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Determine the appropriate sample design. Develop a sample design proposal for the Santa Fe Grill that addresses the following: Should a probability or non-probability sample be used? Given your answer, what type of sampling design should be employed (simple random, stratified, convenience, etc.)? Given the sample design suggested, how will potential respondents be selected for the study? Finally, determine the necessary sample size and create an operating plan for selecting the sample units.
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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