Develop a marketing strategy based on VALS for: a) Starbucks b) Grand Canyon Kayak vacation c) Sirius

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Develop a marketing strategy based on VALS for:
a) Starbucks
b) Grand Canyon Kayak vacation
c) Sirius satellite radio
d) Kawasaki Jet Ski
e) Triumph motorcycles
f) NBA

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:11 AM

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Develop a marketing strategy based on VALS for: a) Starbucks b) Grand Canyon Kayak vacation c) Sirius

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Create a multiple of six groups and assign one of the product categories above ...View the full answer

Consumer Behavior Building Marketing Strategy

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