Develop a plan for establishing and managing interactions with a businesss customers. In this plan, identify the

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Develop a plan for establishing and managing interactions with a business’s customers. In this plan, identify the key touch points for customers, how the knowledge center would be designed, and the main interaction methods that would be promoted to the customer.
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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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