Question: Develop a public relations strategy that BPI and other firms
Develop a public relations strategy that BPI and other firms that manufacture LFTB could use to combat the bad publicity and efforts to ban the use of the product.
Answer to relevant QuestionsWhat sources of power do the relevant stakeholders have?In your opinion, did TCCC respond appropriately to this issue? Why or why not?How should Chiquita respond to the new lawsuits claiming that the company is responsible for the deaths of victims at the hands of the terrorist group the company helped fund?Could conflict minerals be excluded from the global supply chain without hurting the non-combatant citizens of the DRC?If BPI’s founder were to conduct a press conference, what points should he emphasize to the media and convey to the public?
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