Develop a sampling plan to study the lunch habits of undergraduate and graduate students of your university.

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Develop a sampling plan to study the lunch habits of undergraduate and graduate students of your university. Research questions involve who has the most market share and what are the preferred food types and price points for this particular school. Explain your choices.
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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