Develop a sampling plan to study the lunch habits of undergraduate and graduate students of your university. Research questions involve who has the most market share and what are the preferred food types and price points for this particular school. Explain your choices.
Answer to relevant QuestionsWhat role do auxiliary variables play in inferential marketing statistics? This activity would make a good in-class assignment. Assign each student a random number. Then, randomly select eight students and ask each a small number of survey questions such as (feel free to add a few of your own): a) ...Describe the basic hypothesis testing procedure. Interpret the following output (see the textbook for the output) examining group differences for purchase intentions. The three groups refer to consumers from three states: Florida, Minnesota and Hawaii. What is a pie chart? What is a bar chart? When might one be preferable over the other?
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