Develop three recommendations to help researchers increase the response rates in direct mail and telephone administered surveys.

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:32 AM

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Develop three recommendations to help researchers increase the response rates in direct mail and telephone administered surveys.

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The rates can be enhanced using several techniques parti...View the full answer

Essentials of Marketing Research

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