Different types of customers and products require different amounts of service. Discuss the different levels of retailer

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Different types of customers and products require different amounts of service. Discuss the different levels of retailer service and give one example of each.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:40 AM

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Different types of customers and products require different amounts of service. Discuss the different levels of retailer

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To meet these varying service needs retailers may offer one of three service levels x selfservice li...View the full answer

Principles of Marketing

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