Digital advertising media seem to be more and more effective, but at the same time, more and more controversial. Explain why both of these situations have arisen.
Answer to relevant QuestionsWhy has the use of guerrilla marketing been on the increase? Take a position as to whether or not this form of marketing has become controversial, and explain whether or not this criticism is warranted.Discuss some of the advantages and disadvantages of branded entertainment. Do you see business in this area increasing or decreasing in the future? Explain your answer.What is customer relationship management? Discuss how direct marketing can be employed to improve customer relationship management.Discuss the role of social media in an IMC program. What can these media contribute in regard to helping marketers achieve communications objectives?Discuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in a marketers IMC program. What are the various objectives for each category of sales promotion?
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