Digital and Social Media Perspective 8-1 discusses how the Wieden + Kennedy agency has created an effective advertising campaign for Old Spice Hair and Body Wash with popular ads such as the “The man your man could smell like” commercial. Analyze this commercial from an advertising creativity perspective and discuss some of the reasons it has gone viral and generated nearly 45 million views on YouTube. Do you think this campaign is an effective way to sell a product such as body wash? Why or why not?
Answer to relevant QuestionsAdvertising creativity is viewed as the ability to generate unique and appropriate solutions to communication problems. This definition suggests that a creative ad is one that is novel but also relevant or appropriate. Find ...The chapter opener discusses the new “LIVE MÁS” campaign for Taco Bell. Analyze the creative strategy for this campaign, giving attention to the type of creative appeals used as well as the advertising execution.Choose three of the advertising execution techniques discuss in the chapter and find examples of advertisements that are using them. Discuss why the marketers might be using these particular ad execution techniques.A number of studies have examined the role that personality and/or other personal characteristics may have on consumers’ media usage. Discuss some of these studies. Do you think that these characteristics may have an ...Discuss how radio stations, as well as advertisers, can deal with the clutter problem on radio and draw attention to their commercials. Provide an example of an advertiser who might be able to benefit from the contextual ...
Post your question