Digital and Social Media Perspective 8-1 discusses how the Wieden + Kennedy agency has created an effective
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Digital and Social Media Perspective 8-1 discusses how the Wieden + Kennedy agency has created an effective advertising campaign for Old Spice Hair and Body Wash with popular ads such as the “The man your man could smell like” commercial. Analyze this commercial from an advertising creativity perspective and discuss some of the reasons it has gone viral and generated nearly 45 million views on YouTube. Do you think this campaign is an effective way to sell a product such as body wash? Why or why not?
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The man your man could smell like commercial for Old Spice body wash is an example of an extremely creative commercial and won the Grand Prix for film ...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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