Question: Direct mail advertisers send solicitations junk mail to thousands of

Direct mail advertisers send solicitations (junk mail) to thousands of potential customers hoping that some will buy the product. The response rate is usually quite low. Suppose a company wants to test the response to a new flyer and sends it to 1,000 randomly selected people. The company gets orders from 123 of the recipients and decides to do a mass mailing to everyone on its mailing list of over 200,000. Create a 95% confidence interval for the percentage of those people who will order something.

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  • CreatedJuly 14, 2015
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