Direct mail advertising remains a popular medium for many profit-based and not- for- profit organizations. Why? What are the benefits and drawbacks of using direct mail? Identify some organizations that success-fully use direct mail advertising to help achieve their marketing goals.
Answer to relevant QuestionsWhat is behavioural targeting, and how is it applied in online marketing communications programs? Explain the following terms as they relate to online advertising: a) Impressions b) Clicks c) Click rate d) Visits. Visit some commercial websites of your choosing. Evaluate these websites in terms of their ability to achieve certain marketing and marketing communications objectives such as building brand image, offering incentives, ...Briefly describe the following trade promotion terms: a) Spiff b) Dealer premium c) Collateral materials d) Point- of- purchase material A common criticism of consumer premium offers is that they only encourage temporary brand switching. Once the offer is over, consumers switch back to their regular brand. Therefore, in the long run, the promotion will not ...
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