Direct marketing is similar in many ways to advertising. Why is it important to view direct marketing as a specific group of promotion methods?
Answer to relevant QuestionsRead the INNOVATION APPLICATION “Venture Marketing Organization at Starbucks”. What lessons can be learned about the organizational requirements for rapid and effective innovation? The chief executive of a manufacturer of direct-order personal computers is interested in establishing a marketing organization in the firm. A small salesforce handles sales to mid-sized businesses and advertising is planned ...Discuss some of the important issues related to integrating marketing into an organization such as a regional womens’ clothing chain compared to accomplishing the same task in Limited Brands. Visit the web site for 1-800-flowers (www.1800flowers.com). How does this company employ its web site to adapt to a constantly changing environment? What justification is there for conducting a marketing audit in a business unit whose performance has been very good? Discuss.
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