Direct marketing is similar in many ways to advertising. Why is it important to view direct marketing

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Direct marketing is similar in many ways to advertising. Why is it important to view direct marketing as a specific group of promotion methods?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:06 AM

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Direct marketing is similar in many ways to advertising. Why is it important to view direct marketing

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The purpose of direct marketing is to make direct contact with enduser customers through alternative media The popularity of direct marketing methods ...View the full answer

Strategic Marketing

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