Dirt Bikes's management wants to make sure it has policies and procedures in place to protect the privacy of visitors to its Web site. You have been asked to develop Dirt Bikes's Web site privacy policy. The Trustee Web site at www.truste.com describes privacy best practices to help you draft Dirt Bikes's privacy policy. You can also examine specific companies' privacy policies by searching for Web site privacy policies on Yahoo!, Google or another search engine. Prepare a report for management that addresses the following issues:
1. How much data should Dirt Bikes collect on visitors to its Web site? What information could it discover by tracking visitors' activities at its Web site?
2. What value would this information provide the company?
3. What are the privacy problems raised by collecting such data?
4. Should Dirt Bike use cookies? What are the advantages of using cookies for both Dirt Bikes and its Web site visitors? What privacy issues do they create for Dirt Bikes?
5. Should Dirt Bikes join an organization such as Trustee to certify that it has adopted approved privacy practices? Why or why not?
6. Should Dirt Bikes adopt an opt-in or opt-out model of informed consent?