Discus how mobile devices such as the iPad and other types of tablet computers are impacting magazines as advertising media vehicles. Do you agree with Jann Wenner, publisher of Rolling Stone and other magazines, that it will take a decade or more before there is a shift from print magazines to digital editions?
Answer to relevant QuestionsDiscuss the role of magazines as part of an advertiser’s media strategy. What are the advantages are and limitations of magazines?What are some of the advantages online newspapers have for advertisers? Find the online media kit of a newspaper and analyze how the publisher is promoting the digital edition to prospective advertisers.What are some of the advantages and disadvantages of promotional products? What are some of the situations in which promotional products may be most valuable to marketers?Direct marketing has been an effective tool for marketers for a long time. Provide some reasons why direct marketing ahs been so effective. Do you think this trend will continue?The drive to go viral has resulted in some major marketing mistakes. Explain why marketers are seemingly obsessed with going viral. Then explain some of the consequences that might occur should these efforts fail.
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