Discuss how a small company (less than $1 million in sales) should analyze its competition.
Answer to relevant QuestionsMany popular forecasting techniques draw from past experience and historical data. Discuss some of the more important problems that may occur in using these methods. Using the approach to product-market definition and analysis discussed in the chapter, select a brand and describe the generic, product-type and brand product-markets of which the brand is a part. Explore several of the following web sites: www.adquest.com www.autosite.com www.sidewalk.com www.monster.com www.realtor.com How does the information available from these sites affect our traditional concept of market ...Is considering segments of one buyer a reality or a myth? Discuss. Discuss the value of considering CRM at different organizational levels.
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