Discuss how management control differs for a strategic alliance compared to internal operations.
Answer to relevant QuestionsVisit the websites of fashion clothing companies Zara (www.zara.com) and H&M (www.hm.com). What do these sites tell you about the targeting and positioning strategies being pursued by these companies? What is the relationship between the corporate strategy and the strategies for the businesses that comprise the corporate portfolio? Visit the website of Project 2000 (www2000.ogsm.Vanderbilt.edu), founded at the Owen Graduate School of Vanderbilt University to determine if the Web provides useful information for market and competitor analysis. Describe ...What are the important factors that managers should take into account to improve the implementation of strategies? Examination of the various areas of a strategic marketing audit shown in Exhibit 15.6 would be quite expensive and time-consuming. Are there any ways to limit the scope of the audit?
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