Discuss how multitasking among TV viewing (e.g., smartphones, social media) has affected how people watch program content.

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Discuss how multitasking among TV viewing (e.g., smartphones, social media) has affected how people watch program content. How can this best be measured?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:43 AM

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Discuss how multitasking among TV viewing (e.g., smartphones, social media) has affected how people watch program content.

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Multitasking may mean that people are paying less attention to commer...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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