Discuss how radio stations, as well as advertisers, can deal with the clutter problem on radio and draw attention to their commercials. Provide an example of an advertiser who might be able to benefit from the contextual programming service offered by Clear Channel.
Answer to relevant QuestionsDiscuss the major developments that are impacting the television industry and TV’s role as a major advertising medium. How might these factors impact he way marketers use television as part of their IMC programs?IMC Perspective 11-1 discusses the popularity of ESPN and the high rights fees cable operators must pay for the network as part of their basic cable package. Do you think it is fair for households that are not interested in ...Discuss the role of magazines as part of an advertiser’s media strategy. What are the advantages are and limitations of magazines?Content sponsorship has been on the increase in a variety of mediums. Give examples of sponsorships in different media and explain why their use is increasing.Discuss some recent examples of product placements and/or integrations. Describe the context in which they were used, and how they intended to reach their target markets. Do you think these placements/integrations were ...
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