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Discuss how technology and the emerging role of digital and social media are impacting the role of

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Discuss how technology and the emerging role of digital and social media are impacting the role of brand managers. What types of skills are needed to be a successful brand manager today? What can companies do to train brand managers so they can keep up with the changes occurring in digital and social media?

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As discussed in Digital and Social Media Perspective 31 many brand managers are not well equipped to ...View the full answer


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