Discuss how the channel manager’s “hands are tied” when managing the marketing mix in franchise channels.
Answer to relevant QuestionsWhy do customers expect more choice and flexibility as to how products and services are made available to them? What is the caveat the channel manager should be aware of when evaluating the performance of franchise channel members? Discuss the problem of standardizing services as it relates to channel design and management. Automated teller machines (ATMs) and, more recently, online banking, were thought to provide such a valuable service alternative that customers would need far fewer personal banking services with human tellers in traditional ...Briefly discuss the channel design paradigm presented in Chapter 6 in terms of its application to the design of international marketing channels.
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