Discuss how the following pairs differ from each other in terms of organizational activities and objectives. Discuss
Question:
a) Wal-mart, Target
b) DHL, the US Post Office
c) www.Buy.com, Banana Republic
d) Mercedes-Benz, Kraft Foods
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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