Discuss how the micro-macro dilemma relates to each of the following products: high powered engines in cars, nuclear power, bank credit cards, and pesticides that improve farm production.
Answer to relevant QuestionsIf a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a website, is any additional marketing effort really necessary? Explain your thinking. Explain why a small producer might want a marketing research firm to take over some of its information gathering activities. Distinguish between a strategy, a marketing plan, and a marketing program, illustrating for a local retailer. Explain the major differences among the four basic types of growth opportunities discussed in the text and cite examples for two of these types of opportunities. Discuss how the worldwide trend toward urbanization is affecting opportunities for international marketing.
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