Discuss retailers’ growing power in the marketing channel in terms of the possible implications for channel management.
Answer to relevant QuestionsIdentify and discuss several types of facilitating agencies and the role they play in channels of distribution. Discuss the basic trends over the past 30 years with regard to total wholesale sales for (a) Merchant wholesalers; (b) Manufacturers’ sales branches and offices and (c) Agents, brokers and commission merchants. Web fulfillment companies may start a new trend in online retailing. These firms allow conventional retailers to operate their online divisions without the expense and hassle of developing and running their own e-commerce ...Discuss the basic legal implications associated with the policies of dual distribution, price discrimination and vertical integration through acquisitions and mergers. James Johnson, vice president of marketing for a major manufacturer of fiberglass home insulation aimed at the DIY market, was elated after reading an article in The Wall Street Journal about the recent steep rise in energy ...
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