Discuss several major sociocultural forces that have emerged in recent years and how they have already affected marketing channel strategy and management and how they might do so in the future.
Answer to relevant QuestionsTechnological changes, though continual, do not occur evenly or predictably over time. Discuss the implications of this statement for channel management strategy. When Circuit City, the world’s second largest consumer electronics retailer went out of business in January of 2009, pundits thought most of Circuit City’s business would be picked up by the largest consumer electronics ...How would a channel manager know which power bases are available? Are the effects of conflict necessarily detrimental to channel efficiency? Explain. As part of the U.S. government-initiated and supervised bankruptcy reorganization of Chrysler Corp., almost 800 Chrysler dealerships were terminated. Many of those dealers felt that the forced closings by Chrysler of their ...
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