Discuss some of the advantages and disadvantages of public relations. Now do the same for MPRs.

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Discuss some of the advantages and disadvantages of public relations. Now do the same for MPR’s.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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Discuss some of the advantages and disadvantages of public relations. Now do the same for MPRs.

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Advantages include a Credibility x due to its perceived news intent versus selling pr may have higher credibility than many marketing messages b Cost ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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