Discuss some of the advantages and limitations of recruiting salespeople by hiring the employees of companies with excellent training programs.
Answer to relevant QuestionsIs incentive compensation more important for salespeople than for product managers? Why? Read the INNOVATION APPLICATION “Venture Marketing Organization at Starbucks”. What lessons can be learned about the organizational requirements for rapid and effective innovation? As companies begin to replace functions with processes, what are the possible effects on organizational designs? Summarize and chart the current and future impact of the Internet on marketing processes and organization. Discuss how management control differs for a strategic alliance compared to internal operations.
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