Discuss some of the aspects of the communication program that advertisers may wish to test. Provide some
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Advertisers may wish to test all creative strategy decisions Once a particular advertising theme has been exposed for a period of time advertisers wou...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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