Discuss some of the behavioral problems that can “foul up” effective communications in the marketing channel.
Answer to relevant QuestionsWhy does the channel manager need a familiar-ity with some of the behavioral processes occurring in the channel? How might conflict be a good thing in the mar- keting channel? Explain. In the summer of 2009, Walmart, the world’s largest retailer, left no doubt about its enormous power in the marketing channel. Walmart announced to all manufacturers whose products it sells that they must adhere to ...Delineate and comment briefly on the six basic distribution decisions most firms will need to consider at one time or another. Oakley Inc., based in Foothill Ranch, California, is best known as a manufacturer of high-end, avant-garde sunglasses, which it sells to the tune of over $300 million per year. It is also the company that donated sunglasses ...
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