Discuss some of the important issues related to integrating marketing into an organization such as a regional womens’ clothing chain compared to accomplishing the same task in Limited Brands.
Answer to relevant QuestionsSuppose you have been appointed to the top marketing post of a corporation and the president has asked you to explain market–driven strategy to the board of directors. What will you include in your presentation? What are possible internal and external changes that may require changing the marketing organization design? Read the RELATIONSHIP APPLICATION describing Nucor Steel. Do “happy employees” always mean “happy customers”? Identify and list situations where you do not believe this is true. What are the important factors that managers should take into account to improve the implementation of strategies? What role can internal marketing play in enhancing effectiveness of both planning and implementation?
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