Discuss some of the means available to the channel manager for detecting channel conflict. Do you think they would be practical to use in the real world?
Answer to relevant QuestionsDiscuss some of the approaches that the channel manager may use in attempting to manage conflict. Do all of these approaches share a common theme? In the summer of 2009, Walmart, the world’s largest retailer, left no doubt about its enormous power in the marketing channel. Walmart announced to all manufacturers whose products it sells that they must adhere to ...Discuss the underlying theme involved in channel strategy as it relates to the evaluation of channel member performances. How does channel positioning relate to channel design and in turn to differential advantage via channel design? Discuss the meaning of channel design in relation to such concepts as channel structure, selection, evolution of channels, and the allocation of distribution tasks.
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