Discuss some of the more important reasons why test market results may not be a good gauge of how well a new product will perform when it is launched in the national market.
Answer to relevant Questions“Evaluating marketing performance by using return-on-investment (ROI) measures is not appropriate because marketing is only one of several influences upon ROI.” Develop an argument against this statement. Discuss the major factors that encourage the formation of strategic partnerships among companies. What are the attractions and possible problems in developing a strategic relationship with a major customer in the form of strategic account management? Virgin Group Ltd. is an interesting corporate conglomerate headed by British tycoon, Richard C.N. Branson. Visit Virgin.com and develop a critical analysis of Virgin’s new-product strategy of launching a portfolio of ...What factors may affect the length of the new-product planning process?
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