Discuss some of the more important reasons why test market results may not be a good gauge

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Discuss some of the more important reasons why test market results may not be a good gauge of how well a new product will perform when it is launched in the national market.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:01 AM

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Discuss some of the more important reasons why test market results may not be a good gauge

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Test markets can mislead a firm into believing that good results indicate that a ...View the full answer

Strategic Marketing

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