Discuss some of the reasons a marketer might choose to create a personality symbol or character to represent the company or brand. Analyze the strategy behind Dos Equis’ use of “The Most Interesting Man in the World’ campaign. Why has this campaign been so effective?
Answer to relevant QuestionsDiscuss some of the reasons why emotion-based advertising appeals are effective. Find an example of a company or brand that is using an advertising campaign based on emotional appeals and analyze its effectiveness.IMC Perspective 9-3 discusses the legendary “1984” commercial used to introduce the Apple Macintosh personal computer. Why do you think Apple chose to never run this ad again after the Super Bowl, given its popularity ...What does it mean for a company when they discover that their product has a High BDI but low CDI? What about a low CDI and Low BDI?Discuss the advantages and limitations of television as an advertising medium and how these factors affect its use by both major advertisers as well as smaller local companies.Discuss the digital disruption that is impacting the traditional print media of newspapers and magazines. What are some of the ways publishers can respond to these changes and attract and retain advertisers?
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