Discuss some of the reasons why marketers would want to advertise in a college newspapers. Analyze the types of companies that advertise in the newspaper published by your university.
Answer to relevant QuestionsWhat are some of the reasons there has been such a dramatic decline in the readership of newspapers? What might newspaper publishers do to address this problem?What are some of the advantages and disadvantages of promotional products? What are some of the situations in which promotional products may be most valuable to marketers?A study by the Harvard Business School has shown that e-mail marketing is much more effective than traditional direct mail in that it provides a much greater return on investment (ROI) Explain some of the reasons this would ...Explain why digital catalogs will not drive the traditional catalog into extinction. Cite some of the advantages of maintaining a traditional print catalog.A trend among advertisers is to make more use of consumer generated commercials to be placed on You-Tube and similar sites. Discuss some of the advantages and disadvantages of employing this strategy.
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