Discuss some ways that a firm can link its sales promotion activities to its advertising and personal selling efforts—so that all of its promotion efforts result in an integrated effort.
Answer to relevant QuestionsIndicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers ...Give three examples where advertising to intermediaries might be necessary. What are the objective(s) of such advertising? What type of geographic pricing policy is most appropriate for the following products (specify any assumptions necessary to obtain a definite answer): (a) A chemical byproduct, (b) Nationally advertised candy bars, (c) ...How should the acceptance of a profit-oriented, a sales oriented, or a status quo–oriented pricing objective affect the development of a company’s marketing strategy? Illustrate for each. Why do many department stores seek a markup of about 30 percent when some discount houses operate on a 20 percent markup?
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